Summer is here, and with it comes the opportunity to introduce innovative new products that celebrate all the season has to offer; bright colors, delectable flavors, tropical aromas, exciting combinations and highly nutritious ingredients. In the hot months, consumers prefer cool, light and easy-to-digest functional foods, snacks and hydrating beverages, rather than heavier products, which are more suited to the cooler months. This month we feature 3 summer superstars; coconut water, dragon fruit and mango, which are regularly on many product developers’ short list of ingredients, and this year is no exception.
Coconut water
Coconut water is regularly consumed by people in tropical and sub-tropical areas of the world and has become popular worldwide as an all-natural hydration drink. Studies have shown that coconut water’s ability to restore hydration after exercise was better than that of water and equal to that of sports electrolyte beverages.1 Valued at USD 961.9 million in 2017, the global coconut water market is forecast to grow at a CAGR of more than 25.0% from 2017 to 2025.2
Low in fat, containing vitamins and minerals, and considered naturally isotonic, coconut water powder can be rehydrated and added to a variety of foods, beverages, supplements, cosmetics, and personal care products, enhancing their nutritional value. It combines well with any number of brightly colored fruits and vegetables, or other ingredients such as turmeric, ashwagandha, guarana and matcha green tea.
NP Nutra® offers 3 premium coconut water powders; CocOganic®Plus (Coconut Water Freeze Dried Powder, organic), Coconut Water Powder (organic) and Coconut Water Powder.
Dragon fruit
Dragon fruit, also known as pitaya, is a cactus fruit with an exotic flavor and aroma, and a vibrant pink color. Although in the past it has been popular mostly with Southeast Asian and Latin American consumers, it is becoming more popular worldwide, and from 2020-2025 the global dragon fruit market is forecast to grow at a CAGR of 3.7%.3
A treasure-house of nutrients including vitamin C, calcium, phosphorus, essential fatty acids, oligosaccharides and various betalains and phenols, dragon fruit will brighten up your summer applications: fruit chips, candies, cakes, cookies, muffins, cheesecakes, puddings, mousses, layered parfaits, ice creams, sorbets, nutritional bars, fruit sports gels, fruit chews and leathers, smoothie mixes, juice mixes (combines really well with coconut), shampoos, conditioners, skincare creams, lotions, face masks and cosmetics.
NP Nutra® offers a premium Dragonfruit Freeze Dried Powder (organic).
Mango
Mango is a very good source of vitamin C, polyphenolic compounds and carotenoids like zeaxanthin, lutein, alpha-carotene and beta-carotene. Nutritious, naturally sweet, fruit-based ingredients are becoming increasingly popular as consumers become more health conscious, and the global processed mango products market, valued at approximately USD 16.55 billion in 2018, is forecast to grow at a CAGR of 6.4% from 2019 to 2025.4
Mango powder can be used in a wide range of delivery formats: nutritional bars, protein bars, granola, dressings, sauces, meal replacement blends, nutritional powder blends, sports nutrition formulas (gels, pre/post workout shake formulas, bars, chews and energy balls), baby foods, pancake and waffle mixes, cakes, cheesecakes, cookies, biscuits, muffins, candies, ice creams, sorbets, savory meals, juices, smoothies, lemonades, carbonated drinks, personal care products, cosmetics and pet foods.
NP Nutra® offers 2 premium mango powders; Mango Juice Powder and Mango Fruit Powder (organic).
What innovative product will you launch this summer? Ask your account manager for free samples of our coconut water, dragon fruit and mango ingredients, and ask them what other healthy, delicious ingredients can be added to your exciting new products.
References:
1 https://pubmed.ncbi.nlm.nih.gov/12056182/
2 https://www.hexaresearch.com/research-report/coconut-water-market
3 https://markets.businessinsider.com/news/stocks/dragon-fruit-market-growth-trends-and-forecast-2020-2025-1029197689
4 https://www.grandviewresearch.com/industry-analysis/processed-mango-products-market
