PRESS

For Immediate Release
Monday, October 1, 2012

Contact(s)
Margaret Gomes
Director of Marketing
310-694-3031

Gardena, CA: NP Nutra^® today announced the debut of its new Jabuticaba Fruit Juice Ingredient which comes as a fine pinkish powder, ready for use in juices, candy, flavored yogurt, supplements and functional products.

Jabuticaba fruit has a dark, purple skin with a delicious pearly pinkish-white flesh with a flavor reminiscent of grape, blackcurrant, lychee, mangosteen and guava. Jabuticaba’s exotic fragrance is appreciated in several couture perfumes. Jabuticaba is one of Brazil’s most popular fruits but it’s rarely available outside its growing area due to its highly perishable nature and short shelf life. NP Nutra’s new Jabuticaba Fruit Juice Ingredient is available in convenient powdered format, bringing the delicious flavor and nutrition of Jabuticaba to a wider marketplace.

Several potent antioxidant compounds have been isolated from Jaboticaba fruit, including jaboticabin, a new depside unique to Jabuticaba. Jaboticabin is being studied for anti-aging applications. Jabuticaba is a good source of Vitamin C. 100 g of the fruit contains 57% of the RDI. Jabuticaba peel is also considered a good source of fibre.

Jabuticaba adds to NP Nutra’s growing line of Superfruit ingredients sourced from South America that includes many other popular fruits such as Acai, Acerola, Camu Camu, Cupuacu, Borojo and Maqui. South America has long been seen as a treasure trove of medicinal and exotic ingredients, and producers now have the chance to bring customers a real taste of the Amazon.

Contact NP Nutra^® for more information.