Nowadays, pets have become an important part of the family, so it’s not surprising that more than half of today’s consumers are pet owners.
The 2017-2018 National Pet Owners Survey reports that about 85 million families in the US own a pet. Globally, the GFK survey of 22 countries with more than 27,000 online consumers showed that 57% of the respondents are pet owners.
The increasing popularity of pet humanization has triggered a tremendous impact on the global pet industry increasing sales of pet food, pet services, pet supplies, etc. In 2016, 66.75 billion dollars was spent on pets in the US alone. This year the estimated expenditure exceeds more than 69 billion dollars. This surge of pet owners all over the world has brought about a continuous expansion and growth of the pet industry.
There is a variety of pet food available in the market, but dry pet food remains the most popular type of pet food while research reports predict a steady rise in wet food. Sales of wet pet foods are expected to rise globally by more than 5% between 2017- 2021.
Another type of pet food that is increasing in sales are the healthy specialty treats. Petfood Industry magazine reported that more pet owners now prefer non-GMO, naturally processed foods and treats for their pets and the inclusion of vegetables and fruits is becoming more mainstream. It is predicted that the sales of organic and natural pet foods will increase by 14% every year until 2019. In the US, the sales for healthy dog treats tend to increase by 10% each year, while the sales for cat treats remain steady at 3% per year.
NP Nutra’s NutraPet range offers premium quality human grade ingredients which can be used to fulfill the nutritional requirements in various petfood applications. Healthy, natural and GMO free without harmful additives and preservatives, some of our bestselling NutraPet ingredients and their health boosting effects are listed below (click here for a complete list):
Image | NP Nutra Ingredient | Benefits |
---|---|---|
Acai Freeze-dried Powder (organic) Acai Juice Powder (organic) AcaiVida® (Acai Juice Powder) | Antioxidant | |
Alfalfa Grass Powder (organic) Alfalfa Juice Powder (organic) |
Antioxidant Digestive support Immune health | |
Banana Freeze-dried Powder Banana Powder (organic) |
Digestive support Cardiovascular support Bone support Blood sugar support Eye health | |
Barley Grass Powder (organic) |
Digestive support Immune health | |
Beet Root Juice Powder (organic) |
Anti-inflammatory Cardiovascular health Digestive support | |
Blueberry Powder (organic) |
Cardiovascular support Stamina support Digestive support Anti-inflammatory | |
Coconut Milk Powder (organic, vegan) CocOganic®Plus (Coconut Water Freeze Dried Powder, organic) |
Digestive support Hydration Immune health | |
Cranberry Juice Powder |
Anti-inflammatory Dental health Urinary tract/kidney support | |
Kale Powder (organic) |
Antioxidant Anti-inflammatory Intestinal support Cardiovascular support Urinary support Pancreatic support Eye health | |
Noni Concentrate 6:1 Noni Fruit Powder (organic) Noni P.E. 5:1 (organic) |
Anti-inflammatory Antioxidant Immune support Cellular support | |
Papaya Juice Powder (organic) |
Digestive support Immune support Digestive support Gastrointestinal support Cardiovascular support | |
Turmeric Root Powder (organic) |
Anti-inflammatory Antioxidant Blood sugar regulation Joint support | |
Wheatgrass Powder (organic) NutraGrass™ (Organic Wheatgrass Juice Powder) |
Detoxification Immune support Blood flow support |
For more information on cosmeceutical ingredients and samples, please contact your personal Account Manager.
References:
http://www.americanpetproducts.org/press_industrytrends.asp
http://www.iii.org/fact-statistic/pet-statistics
http://www.euromonitor.com/pet-humanisation-the-trend-and-its-strategic-impact-on-global-pet-care-markets/report
www.petfoodindustry.com
https://petobesityprevention.org/news/petobesityinformation