Organic Purple Corn Ingredient Release

For Immediate Release
Wednesday, April 3 2013

Contact(s)
Margaret Gomes
Director of Marketing
310-694-3031

Gardena, CA: NP Nutra® has developed a new Organic Purple Corn ingredient which comes as a fine, light purple powder, perfect for use in capsules, tablets and powdered supplements as well as functional foods and drinks.

Hailing from the majestic Andes mountain region of Peru, Purple Corn was regarded as a sacred food in the pre-Columbian cultures of South America. And for good reason! Purple Corn is now considered a "superfood" in modern society due to its high anthocyanin content and free radical scavenging capabilities. Purple Corn has also been shown to support kidney health in certain individuals and promote a healthy body weight.

The phytochemicals present in Purple Corn are specifically Cyanidin-3-Glucoside, Pelargonidin and Peonidin. These powerful components may help to maintain healthy blood sugar levels already in a normal range and may even promote colon health. As is common in all deeply colored plants, the phenolic acids in Purple Corn have promising abilities to ease the oxidative stress caused by an excess of free radicals in the body. Purple Maize kernels are a deep violet hue and were used for centuries by the Mayans and Aztecs as a natural dye and food coloring. Purple Maize is a key ingredient in a popular Peruvian drink called chicha morada.

Purple Corn, often referred to as purple maize, grows in much the same manner as the common sweet yellow or white corn. The plant consists of tall, thick, sturdy stalks which have internodes similar to those of bamboo canes. The ancient cultivation of Purple Corn is unique in that it is grown on pristine family farms which do not use any types of pesticides, chemical fertilizers, GMOs or any forms of hybridization.

Contact NP Nutra® for more information.