PRESS

For Immediate Release
Monday, April 4, 2011

Contact(s)
Margaret Gomes
Director of Marketing
310-694-3031

NP Nutra^®, a global manufacturer of nutraceutical ingredients, announced the launch of AcaiVida®, a nutrient powerhouse rich in potent antioxidants. AcaiVida^® provides functional foods and beverage manufacturers with a superior quality Acai ingredient to capitalize on growing consumer interest in the exceptional qualities of the Acai berry.

NP Nutra’s AcaiVida^® features outstanding water solubility and can be used in a much wider variety of products than ever before. AcaiVida^® is also both Kosher and GMP certified. Consumers are increasingly discovering the benefits of the Açai superfruit, with sales growing 120% in 2008 and 133% in 2009.

The beneficial nutrients of AcaiVida^® include:
polyphenols
protein
lipids
calcium
potassium
phosphorus
B vitamins
vitamin C
vitamin E
iron
manganese
copper
thiamine
antioxidants
amino acids
omega 3,6,9

Açai, which is also known as the tree of life, has the ability to support healthy cellular functioning and tissue growth. The anthocyanin content of the Açai berry is particularly notable. Anthocyanins are a potent anti-oxidant found in many fruits and vegetables; Açai is particularly rich in this phytonutrient. For example, the Açai berry contains 10 times as much anthocyanin as cherries.

Açai berry oil is also used in cosmetics and food products. The phenols in the oil help protect the skin against the damage of free-radicals, nourish connective tissues such as collagen, and may reduce the stresses of aging on the skin.

Acai is a popular ingredient of many functional foods and beverages from cereal and granola bars to pet food. It makes sense to include Açai in your functional food as a recent Mintel report predicted that consumers are more likely to try products with açai, goji, and noni berry. AcaiVida^® is designed especially to meet the requirements of many formulas for highly water soluble Acai powder with less carrier content and no filler added.

Contact NP Nutra^® for more information.