PRESS

For Immediate Release
Monday, October 3, 2011

Contact(s)
Margaret Gomes
Director of Marketing
310-694-3031

With the increasing popularity of alkaline diets, the desire for fresh “Green” ingredients is at an all time high. Into this favourable climate, NP Nutra^®, a Los Angeles based supplier of high quality nutraceutical ingredients, today announced the release of NutraGrass™, a premium Signature Ingredient produced from certified organic Wheatgrass Juice.

NutraGrass™ is a premium Green product concentrated from the juice of freshly harvested certified organic young Wheatgrass sprouts (Triticum aestivum). Naturally rich in a range of important vitamins, minerals, amino acids, phytonutrients and metabolic enzymes—including superoxide dismutase and cytochrome oxidase—wheatgrass contains up to 70% chlorophyll.

NutraGrass™ Wheatgrass is carefully grown, harvested and processed in order to capture the maximum amount of nutrients and vitality. NutraGrass™ grasses are organically grown outdoors in sunshine and moonlight, allowing them to absorb the full benefits of their pristine natural environment. They are harvested at the peak of their nutritional potency and immediately processed in accordance with strict international Organic standards. NutraGrass™ is gently dried by air stream at very low temperatures to preserve the bright colors and nutrients naturally found in the freshest wheatgrass juice.

Deeply concentrated, NutraGrass™ has exceptional application in powdered formulas, particularly greens formulas, as well as capsules, tablets and supplements. NutraGrass™ is often a key ingredient in energy formulas and cleansing programs.

With its fresh sweet “green” taste and excellent solubility, NutraGrass™ adds the perfect nutritional boost to juices, smoothies, functional drink products, sauces and salad dressings. NutraGrass™ is also highly suitable for boosting the nutritional content of functional foods. Due to its moisturizing and antioxidant properties, Wheatgrass is often used in cosmetics, skin and hair care products.

Contact NP Nutra^® for more information.