Fruit powders are one of the most flavorful, aromatic and colorful ways to boost the nutritional profile of a wide variety of functional foods and beverages, dietary supplements, cosmetics and pet foods. Driving the demand for fruit powders are consumers who are becoming increasingly aware of the benefits of fulfilling their nutritional requirements through natural, plant-based foods. Fruits are perfect for meeting this demand as they are an abundant source of vitamins, minerals, antioxidants, phytochemicals and fiber.
Additionally for consumers, fruit ingredients can remind them of home, childhood and comfort, or prompt dreams of vacations in exotic locales. In a time of increasing health concerns and growing anxiety, many consumers intuitively seek reassurance, and can gravitate towards products that trigger such memories and thoughts. Fruit powders can also form the basis of new drinks and snacks that provide a comforting distraction from problems. Fruit powders are the perfect combination of health and fun!
It’s no wonder that the global fruit juice powder market is expected to reach 14.3 billion by the end of 2024, growing at a CAGR of 6.7% during 2021-2024.1
Apple Juice Powder (organic)
- Organic
- Sweet apple flavor
- Highly soluble and has a smooth texture when mixed in liquids
- Long shelf life (3 years)
Use in:
- Functional foods: Desserts, candies, snacks, baked goods, sauces, dressings
- Functional beverages: RTD beverages (juices, smoothies, cider mixes)
- Dietary supplements: Sport and wellness powders, liquids, tablets, capsules
- Cosmetics: Lotions, cleansers, scrubs, masks, soaps
- Pet foods: Foods and treats
Rich in antioxidants, apples contain quercetin, chlorogenic acid, procyanidin and catechin.
Aronia Powder (organic)
- Organic
- 100% Aronia berries
- With a sharp, astringent taste that dries the mouth, they earned the nickname “chokeberries”
Use in:
- Functional foods: Jams and preserves, desserts, snacks, chocolates
- Functional beverages: RTD beverages (smoothies), tea mixes
- Dietary supplements: Tablets, capsules, wellness powders
- Cosmetics: Masks, scrubs
Aronia berries are rich in polyphenolic compounds such as anthocyanins, phenolic acids and flavanols.
Cranberry Powder (organic)
- Organic
- Distinctive cranberry flavor and deep red color
- Mostly dispersible and has a smooth texture when mixed in liquids
Use in:
- Functional foods: Snacks, candies, desserts, sauces, salad dressings
- Functional beverages: RTD beverages (juices and smoothies)
- Dietary supplements: Gummies, liquids, tablets, capsules, superfood powders
- Cosmetics: Lotions, masks, scrubs, soaps
- Pet foods: Foods, supplements, treats
Rich in phytonutrients, particularly proanthocyanidins, cranberries contain other phenolic compounds and carotenoids like ß-carotene, lutein, zeaxanthin and flavonoids like quercetin.
References:
1 https://www.marketresearchfuture.com/reports/fruit-powders-market-5111
