Cranberry Ingredient CranPhyto Release

For Immediate Release
Tuesday, May 31, 2011

Margaret Gomes
Director of Marketing

With health conscious consumers targeting cranberry products in ever increasing numbers, NP Nutra’s latest product release, CranPhyto™, is a timely addition to its Signature Ingredients range. CranPhyto™ is whole Cranberry powder, freeze-dried to maintain Cranberry’s unique, synergistic blend of nutrients.

CranPhyto™ provides supplement and functional food and beverage manufacturers the unique benefits of whole Cranberries at an affordable price. The phytonutrients in Cranberries, such as resveratrol, piceatannol, and pterostilbene have been widely studied for their antioxidant and anti-inflammatory properties. Equally important in the Cranberry research has been the finding that the isolated phytonutrients in Cranberry do not account for the same degree of health benefit as phytonutrients consumed in combination with each other.

What this research finding means is simple: it's the whole Cranberry that supports our health best. CranPhyto™ is produced from whole freeze dried Cranberry powder to maintain Cranberry’s complete synergistic profile.

Cranberries are known to be specifically rich in a subclass of flavonoids called proanthocyanidins (PACs). These PACs are unique to and abundant in Cranberries. The unusual PACs found in Cranberries have an A-type linkage structure that sets them apart from most other vegetable and fruit PACs, and is responsible for their anti-adhesion properties.

The Cranberry has a distinguished history in the functional foods and beverages industries. Product manufacturers will find that CranPhyto™ has exceptional application in sports drinks, ice cream, fruit juice, ice tea, soup, yogurt, instant food, flavor packs in tea bags, smoothies, candies, chocolates, fruit cocktails, sauces, salad dressings, bakery applications, etc.

Cranberry supplements, which were the top-selling herbal supplement product within the food, drug, and mass market (FDM) retailers channel in 2008, have remained the leader in this category for 2009. Moving into 2011, Cranberry has maintained its position in the top five selling superfruits. CranPhyto™ is an invaluable ingredient and has excellent application in capsule, tablet and powdered products.

Contact NP Nutra® for more information.